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JOURNEY

TOWARDS PERFECTION

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BRAND STORY

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Entrepreneur Alson Teo and the late chef Toh Tian Ser, set to work on an innovative way to distil their passion for and expertise in making chicken rice. Paying equal attention to craftsmanship and industrialisation, the duo designed an automated process that ensures every carefully sourced ingredient is cooked to exacting perfection. In doing so, our chicken rice traditions can not only be preserved, but flourish into the future.

Their revolutionary efforts have culminated in Roost, a convivial space where everyone can enjoy a taste of exceptional chicken rice. Thanks to the precision of ikook, our proprietary automated cooking system, and the use of thoughtfully sourced ingredients, Roost's chicken rice is unfailingly succulent, flavourful and unmistakably authentic.

THE JOURNEY OF ROOST

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2003

A visit to an automated donut store in the United States inspires our journey of culinary automation. Entrepreneur Alson Teo and chef Toh Tian Ser begin working on an innovative way to distil their passion for and expertise in making chicken rice.

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2006

The first prototype of an automated machine for cooking chicken is created. Chef Toh passes away from colon cancer - he worked on the machine right up to his last breath.

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2013

In its sixth prototype, the machine is deemed a success. It is officially named ikook.

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2016

The first proof-of-concept store opens, enjoying wide coverage from major media.

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2019

The first quick-service Roost restaurant

opens at Resorts World Sentosa. The

concept was created to fulfil our dream

of bringing well-made Singaporean food

to the world.

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2020

Roost had to temporary cease operation due to the pandemic.

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2022

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Singapore border reopen to welcome 
international visitors.

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